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China's car market continues to fall short of expectations, but luxury brands can still lead the market this year, which is inseparable from the "price for volume" behavior launched by many car companies. It can be said that in addition to the price increase of Lexus's "strength", other luxury brands have to rely on discounts to get more sales. This time, we will compare six medium and large cars to see how much discounts each car factory has, including Lincoln Continental, Mercedes-Benz E-Class, BMW 5-Series, Audi A6L, Volvo S90 and Jaguar XFL. No. 6: Lincoln Continental's biggest discount: 40,000, about 8.9% discount as a luxury car brand Lincoln Continental, although preferential power.
China's auto market remains in the doldrums, but luxury cars are on their own to achieve reverse growth, which has become a major topic in the auto industry in 2019. This past June, after 12 months of continuous decline, the car market finally ushered in its first positive growth. However, the phenomenon of polarization in the car market is serious, and luxury brands appear more and more frequently. Since July 1, nearly 20 provinces and cities have announced that they will implement the national six emission standards ahead of schedule this year, and some provinces have even skipped national six an and directly implemented national six b. In the face of the policy change of "national five" and "national sixth", many luxury cars digest the "national fifth" model with a discount. Let's see it today.
With the entry of in 2020, the impact of COVID-19 's epidemic situation has brought no small impact on the domestic car market, but in this environment, the luxury car market remains strong, thanks to the gradual increase in the proportion of domestic purchase groups and the advantages brought by the falling discount prices of luxury models, which further enhance the market share of luxury cars.
This year is indeed a very grim year for the automobile market, the decline of the overall automobile industry has also led to a decline in sales of many car companies, and many dealers and car manufacturers are extremely nervous. This past June, after 12 months of continuous decline, the car market finally ushered in its first positive growth. However, the phenomenon of polarization in the car market is serious, and luxury brands appear more and more frequently. According to the data, the top seller of high-end cars this month is the BMW 5-Series, with monthly sales of 15676 vehicles, a sharp increase of 38.8% from a year earlier. However, this has made the BMW 5-Series the monthly sales champion of the domestic medium and large car market in a row.
"car value preservation rate" is not only an important embodiment of brand recognition and product power, but also an important index that consumers need to consider when buying new cars. The so-called preservation rate is the ratio of the circulation price of second-hand cars to the ex-factory price of new cars. We can simply understand that the circulation price of second-hand cars is divided by the price of naked new cars. Recently, China
According to data from the Federation of passengers, retail sales in the domestic narrow passenger car market were 1.389 million in February 2023, an increase of 10.3% over the same period last year and 7.4% from the previous month. Among them, car sales reached the highest of 656000, an increase of 9.0% year-on-year and 7.7% month-on-month.
In recent months, under the continuous influence of COVID-19, the domestic car market has experienced an unprecedented impact, causing national car sales to be completely "shut down." in order to boost the market, domestic car companies and dealers have stepped up their promotion efforts one after another. even Lexus shows signs of discount. With the gradual recovery of the car market, the market is gradually picking up again, especially the Lexus brands in luxury brands have returned to the "ranks" of price increases. Although there are obvious signs of recovery in the market affected by the epidemic, the advantages of luxury brands in the market all benefit from the continued discounts of luxury brands, such as the domestic luxury car market in 300000, except for the resumption of price increases by Lexus brands.
As Mercedes-Benz-BMW Audi announced the latest results one after another, the sales ranking of first-tier luxury brands in the Chinese market in 2020 was finally confirmed. According to the sales list, BMW Group's cumulative sales increased by 7.4% to 777379 vehicles in 2020, leading Mercedes-Benz to win the top spot of first-tier luxury brand sales by 2997 vehicles. Mercedes-Benz accumulated sales of 774382 vehicles, an increase of 11.7% over the same period last year, leading Audi by 48094 vehicles. Audi ranked third, with sales up 5.4% to 726288 vehicles in 2020. In 2020, BMW Group will make delivery in the Chinese market.
"car preservation rate" is not only an important embodiment of brand recognition and product power, but also an important index that consumers need to consider when buying new cars, so the ranking of value preservation rate has increasingly become the focus of attention. On July 14, the China Automobile Circulation Association released the report on the value preservation rate of Chinese cars in 2021, which includes the ranking of all levels of models, national brands, national models and new energy vehicles. It is understood that the list combines the second-hand car transaction data in the first half of 2021, according to the calculation method of "second-hand car transaction price / new car guidance price", ranking the value preservation rate of different brands and different levels of models, the main reference.
According to data from the Federation of passengers, the cumulative sales of the car market in the first 11 months of this year was 8.182 million, accounting for 48.1% of the passenger car market share. The cumulative sales of the SUV market was 7.868 million, accounting for 46.3% of the passenger car market share. It is not difficult to find that although compact cars and compact SUV occupy the main market, with a share of 28.8% and 29.8% respectively, sales have declined compared with the same period last year. Relatively speaking, this year's medium-sized SUV, medium-sized cars and medium-sized cars are relatively strong, with an increase of 17.5%, 10.2% and 5.4%, respectively.
Today, we will bring you the ranking of medium-sized car sales in 2021! As we all know, medium-sized cars have always been a joint venture model is the market, Honda Accord, Toyota Camry, Nissan Teana and other mainstream medium-sized cars have a solid position, BMW 3-Series, Mercedes-Benz C-Class, Audi A4L and other luxury medium-sized cars continue to sell well. Compared with the best-selling brands, the competition between second-and third-tier brands is more fierce, most models use price for quantity to maintain competition, while independent brands have only a small number of hot-selling models, most models are difficult to compete with joint venture brands in this market segment. From the overall list, the ranking of medium-sized cars will change a lot in 2021, Honda.
When it comes to luxury brands, no one can achieve the biggest terminal discount than brands such as Jaguar Land Rover and Cadillac, because the market performance can only be achieved through the "price for volume" model. However, due to the unprecedented impact of the COVID-19 epidemic on the domestic automobile market, the already flagging market has become even worse, so more and more brands have joined the array of expanded offers.
Car sales in the first quarter were 3.672 million, down 42.4 per cent from a year earlier, according to the China Automobile Association. Affected by the epidemic, there is a great downward pressure on the domestic car market in the first quarter of 2020. in this context, although luxury brands outperform the overall market, the downward trend is still inevitable. Collate the data to get the ranking of luxury brands in China in the first quarter. According to the ranking, Mercedes-Benz (including Smart brand) won the championship with 136189 vehicles, while BMW (including MINI brand) was 9907 vehicles behind Mercedes-Benz, temporarily ranking second with 126282 vehicles. In addition, Tesla Cheng.
In the past year, the domestic automobile market has been in a downward trend. As the annual production and sales data have not yet been released, the cumulative production and sales of the domestic automobile market fell by 9% and 9.1% respectively in the first 11 months compared with the same period in 2018. However, in the face of such a market, luxury brands are on a rising trend, whether it is first-tier BBA or second-tier luxury. And this is inseparable from the "price for quantity" under the upgrade of luxury brands. According to the analysis of Cui Dongshu, secretary general of the National passenger car Association, in 2019, China's trade-in users have exceeded the newly purchased or additional consumer groups, of which 60% are new buyers. new or.
Under the influence of the reduction of working days during the Spring Festival holiday and the novel coronavirus epidemic, many high-end models still showed a sharp rise in January this year, among which the Mercedes-Benz brand significantly surpassed A6 and Q5, which are in the high-end car and SUV market.
Medium-sized cars are almost a market for joint venture brands. Mainstream medium-sized cars such as Honda Accord, Toyota Camry and Volkswagen Maiteng have a solid position, while luxury medium-sized cars such as the BMW 3-Series, Mercedes-Benz C-Class and Audi A4L continue to sell well and are also regulars on the list. The competition between the second and third-tier brands is fierce, and most of them use the way of price for quantity to maintain their competitive advantage. In terms of independent brands, except for some mainstream models that can barely make the list, other models are difficult to compete with joint venture brands in this market segment. Judging from the overall list, the ranking of medium-sized cars changed a lot in 2020, Passat sales replied to decline, Tesla Model 3 into the top 10, ao.
Whether buying a new car or a used car, in addition to considering the brand, vehicle appearance, configuration and power, the "ranking of car preservation rate" is also an indicator that consumers pay close attention to when buying a car. On July 1, the China Automobile Circulation Association and Jingzhen Evaluation jointly released the report on the preservation rate of automobile value in China in June 2022.
In August, various car companies have announced last month's sales one after another. From the released data, due to the large-scale inventory clearance in June, sales picked up slightly in June, but in July, the market gradually "calmed down" and returned to the state of the cold city. However, there is no lack of car companies that have achieved good results, such as Red Flag, Geely, Great Wall and other independent brands. According to the data of the Federation of passengers, among the top 15 models in July, sales basically exceeded 10,000, of which there were five independent models, one Korean model, and none of the American models. Harvard H 6 lost the championship in June and regained it in July.
The sixth grade standard is coming and will be officially implemented on July 1. This makes many car companies feel some pressure, at the same time, it also leads to a large inventory of national five models. So manufacturers and 4S stores began to carry out various promotions, concessions and price reductions in order to alleviate the inventory pressure. now the national five-year vehicles in many areas are already cabbage prices, and now is a good time to start. Today, let's take an inventory of the price reduction of national 5 luxury car brands. Cadillac ATS-L15 Wanbao Brand: Cadillac, as a luxury car brand, has made great efforts to cut prices, of which the low price of ATS-L has fallen to 180000, comparable to that of PIP.
Due to the switching of the emission standards of the five countries and six countries, car prices have fluctuated greatly in recent months, and many manufacturers and dealers have adopted the method of "breaking bones" to reduce prices to inventory, and consumers seem to be used to this kind of discount. Today, it is widely rumored on the Internet that the discount poster of a luxury brand can be called the biggest discount in history by 1 million. This well-rumored discount poster shows that Acura NSX sports cars enjoy the manufacturer's vehicle subsidy policy, with a discount of 1 million. It is estimated that there is no sports car that dares to give a 1 million discount. This amazing figure, combined with the vehicle guidance price, is actually about 6. 5% off, and the manufacturer's guidance price for Acura NSX is 2.89 million yuan. ...
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The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
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